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Chris Joffe
By
October 13, 2020

Are You Ready To Shakeout?

With 330 million people living and working in the United States, a major earthquake could cause unprecedented devastation. What we do now, before a big earthquake, will determine how well we recover.

Great ShakeOut Earthquake Drills in October 2019 involved more than 66 million participants through broad-based outreach programs, media partnerships, and public advocacy by hundreds of partners. The drill is held annually on the third Thursday of October. This year, International ShakeOut Day will be on October 15.

A key aspect of the ShakeOut is the integration of comprehensive science-based earthquake research and the lessons learned from decades of social science research about why people get prepared.  The result is a “teachable moment” on par with having an actual earthquake (often followed by increased interest in getting ready for earthquakes). ShakeOut creates the sense of urgency that is needed for people, organizations, and communities to get prepared, to practice what to do to be safe, and to learn what plans need to be improved.

Not just any drill will accomplish this; it needs to be big.  It must inspire communities to come together.  It must involve children at school and parents at work, prompting conversations at home. It must allow every organization, city, etc., to make it their own event. We are all in this together.  

The 2020 ShakeOut drill will be the largest preparedness event in world history. To participate, go to ShakeOut.org/register and pledge your family, school, business, or organization’s participation in the drill. Registered participants will receive information on how to plan their drill and involve others. At the minimum practice "Drop, Cover, and Hold On" on the specified date, which is 10/15 this year. It is only a one-minute commitment for something that can save your life.

For more information, visit Shakeout.Org! 

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